Deliberate and well-thought-out soundscapes leverage biophilic design principles by mimicking real-world experiences to create an immersive environment that have been shown to improve focus, reduce stress and increase productivity. Sound is omnipresent. It’s optimizing our lifestyles, healing our minds and bodies with mechanisms like attention restoration, or even escapism––which entertains our souls or elevates how efficient we are. Sound experiences are taking the hospitality industry by storm, serving different facets of technology often overlooked. Enhancing each moment with sound creates engaging and sometimes unexpected encounters that transform physical spaces and gaining quick popularity and usage within the wellness facilities, lobbies and communal spaces. Sound can evoke emotion or perhaps neutralize spaces - this impact can be designed to entertain, engage, elicit calmness, intensify recovery, or even regenerate workers in high-stressful environments. This leaves listeners with unforgettable and meaningful impressions. With the powerful potential and ability of immersive audio, industries are rethinking the soundscapes of their businesses.

Sound has the power to move us. Whether it be a single listener or hundreds all at once, studies have shown that sound can stir human emotions and elicit specific reactions. Composers, engineers and sound designers have been discovering and implementing core principles of sound for years, knowing their effect on the mind, body, soul, and human behavior.

Paul started his career as commercial pilot, certified flight instructor and aerospace underwriter. Fascinated by information technologies, Paul transitioned into emerging technologies affecting all facets of business and life by creating and launching tradeshows and conferences with and for the likes of Gartner, Inc., Advanstar Communications, Inc., as well as several of his own ventures and event launches on a global basis.

The Future of Audio is in Immersive Sound Design

The Artistry of Immersive Audio Compositions

Located in Phoenix, AZ, Barter & Shake sets the bar for creating one of a kind immersive entertainment experience with world-class cocktails. After much success at their Phoenix concept Century Grand, the team of Barter & Shake are bringing the UnderTow concept to Gilbert, AZ.